Canine Behaviour Specialist · Teesside

Your Dog Isn't Misbehaving.
They're Asking For Help.

Behaviour modification that gets to the root cause — not just the symptoms. Helping reactive, anxious and overwhelmed dogs become calmer, safer and better understood.

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THIS ISN'T
TRADITIONAL
DOG TRAINING.

It's Behaviour Modification
That Lasts.

Traditional dog training focuses on

Stopping unwanted behaviour.

Behaviour is never random. Every dog behaves for a reason, which is why every journey at It's Paw Choice begins with a comprehensive behavioural assessment.

Before we create a behaviour modification plan, we identify the emotional, environmental and learned factors driving your dog's behaviour.

Rather than simply suppressing unwanted behaviours, we help dogs understand they no longer need to respond that way.

Stop fighting the behaviour.

Start understanding the dog.

THE BEHAVIOUR JOURNEY

Every Behaviour Has A Story.

Every Behaviour Journey
Starts With Understanding.

01

Behavioural Assessment

We don't guess. We assess.

We spend time understanding your dog, their environment, their emotional state and the situations that trigger unwanted behaviour.

02

Behavioural Analysis

Finding the cause — not just the behaviour.

Every behaviour has a reason. We identify the emotional, environmental and learned factors driving your dog's responses.

03

Behaviour Modification Plan

Every dog receives an individual plan.

There are no generic programmes. Your behaviour plan is built around your dog, your goals and your lifestyle.

04

Practical Behaviour Sessions

Calm, structured coaching.

Together we teach your dog new ways to respond whilst giving you the skills and confidence to continue progress between sessions.

05

Long-Term Success

Real behaviour change.

The aim isn't temporary obedience. It's helping your dog feel safer, calmer and more confident so unwanted behaviour becomes unnecessary.

Meet Craig

The Person Behind Every Behaviour Journey.

Helping Owners Understand
The Dogs They Love.

I'm Craig Dunn, a Canine Behaviour Specialist based in Guisborough, helping dog owners across Teesside create calmer, safer and more confident dogs through understanding — not punishment.

Every behaviour has a reason. My job is to find it, address it at the source, and guide you and your dog towards lasting behaviour change with a personalised behaviour modification plan.

01 Behaviour First
02 Choice-Based Methods
03 Personal Behaviour Plans
Read Craig's Story
Craig Dunn with a black Labrador in a forest setting

Behaviour Challenges

Problems We Can Help With.

Understanding The Behaviour
Is Where Change Begins.

Trusted By Local Owners

Real Owners.
Real Behaviour Support.

Confidence Starts With Trust.

5.0
★★★★★
★★★★★

Craig was amazing from start to finish. He helped us understand why our dog was reacting and gave us a clear plan that actually made sense.

Reactive Dog Owner
★★★★★

Calm, professional and incredibly knowledgeable. The focus was never on forcing behaviour, but understanding what was causing it.

Anxious Dog Owner

Behaviour Assessment

What Happens Next?

A Clear Route Forward
For You And Your Dog.

01

Book Your Assessment

Get in touch and book your behavioural assessment at a time that works for you.

02

Understand The Behaviour

We look at your dog, their environment, triggers, routines and emotional state.

03

Receive A Behaviour Plan

You receive clear guidance built around your dog, your goals and your home life.

04

Begin Behaviour Coaching

If suitable, we move into practical behaviour modification sessions.

No pressure. No judgement. No quick fixes.

The assessment is about understanding your dog properly before any recommendations are made.

Frequently Asked Questions

Questions Owners Often Ask.

Clear Answers Before
You Take The Next Step.

01

Is this suitable for reactive dogs?

Yes. Reactivity is one of the most common reasons owners book an assessment. We look at why your dog is reacting, what triggers the behaviour, and what needs to change to help them feel calmer and safer.

02

Do I need an assessment first?

Yes. Behaviour work should never be guessed. The assessment allows us to understand your dog properly before creating a safe and realistic behaviour modification plan.

03

Do you use punishment or harsh methods?

No. The focus is on understanding behaviour, reducing pressure, improving communication and teaching your dog new ways to cope without fear-based handling.

04

Can you guarantee my dog will be fixed?

No ethical behaviour specialist can guarantee behaviour change. What we can do is give you a clear, professional plan and support you through the process properly.

05

Where do sessions take place?

Assessments may take place at your home or a suitable neutral location depending on your dog and the behaviour concerns. Practical sessions are planned around what your dog needs.

06

What areas do you cover?

It's Paw Choice is based in Guisborough and supports owners across Teesside and surrounding local areas.

Start The Behaviour Journey

Your Dog Doesn't Need
To Be Labelled.

They Need To Be Understood.

If your dog is reactive, anxious, overwhelmed, aggressive, fearful or difficult to manage, the first step is not more obedience training. The first step is understanding why the behaviour is happening.